Email marketing stands tall as the unparalleled digital marketing channel, delivering unmatched effectiveness for businesses, regardless of their scale. With email, you easily communicate with prospects and customers, drive traffic to your website, and boost sales. For entrepreneurs and small business owners who want to leverage the power of email marketing but don’t have the time or expertise to do it themselves, a turnkey email business is the perfect solution. Whether you’re aiming to manage your email enterprise on a full-time basis or integrate it with your current services, this comprehensive guide is tailored to ensure your journey to triumph.
Choosing an email service provider (ESP)
The first and most important decision is choosing the right email service provider (ESP) for your business. The ESP handles all the technical aspects of sending and tracking your email campaigns, from email deliverability to list management and analytics. Intuitive campaign builder and editor – you want something easy to use even if you’re not tech-savvy. Excellent customer support and helpful reps can save you time and hassle. Popular turnkey ESP options include MailChimp, ConvertKit, Drip, and AWeber. Compare plans and pricing to find one that aligns with your budget and needs.
Building your email list
Once you’ve chosen an ESP, it’s time to build your email list! An engaged subscriber list is the lifeblood of any evaluation of turnkey email biz program.
- Offer a lead magnet such as a discount, free resource, or webinar in exchange for an email address.
- Promote your list on your website, social channels, and paid ads.
- Allow website visitors to opt-in via pop-ups or embedded forms.
- Partner with complementary businesses to access their audiences.
- Purchase a pre-built email list within your target niche.
- Use social and search ads to get subscribers who are interested in your market or offer.
- Focus on permission-based list building to gain real potential customers. Buying email lists is not recommended as quality suffers.
Creating effective email broadcasts
When it comes to your actual email campaigns, follow best practices for high open and click-through rates. Offer real value to subscribers such as deals, education, or entertainment. Don’t make every email a sales pitch. Keep copy tight, clear, and scannable with short paragraphs, bulleted lists, and bold headers. Make ample use of images, graphics, charts, and videos to capture attention. Ensure mobile responsiveness and avoid large file sizes that are difficult to load. Use attention-grabbing subject lines that highlight benefits and create curiosity. Establish a consistent schedule so readers know when to expect your emails.
Launching a profitable turnkey email business takes research, planning, and consistent testing. Choose your ESP wisely and cultivate a high-quality subscriber list through valuable content and ethical email capture strategies. Craft campaigns that engage your readers and encourage them to click through to your offers. Study your analytics obsessively to constantly refine your approach. Follow the insights, and you’ll be well-equipped to create an exceptional email marketing business, primed to deliver remarkable ROI.