Not all celebrities can turn flawless minimalism into a longstanding fashion trend. The Olsen Twins, though, are known to be buzzworthy, even when they’re caught on camera while off-duty.

What’s their secret to making a menial task seem like another larger-than-life event? Check out a few paparazzi snapshots, and their Birkenstocks appear to be a common thread.

Same sandal, different style

For more than 245 years, Birkenstock has reinforced its appeal through its cork and rubber soles. Just when fashion watchers think the company has run out of ideas, another variation of its famous two-strap sandal is released. When the Olsen Twins are photographed with their Birkenstocks, you know which version is the latest.

Each season introduces a new color, look or material. The sandals come in floral print, snakeskin and solid colors. Styles vary between a two-strap model and the company’s original three-strap model. Some have a heel strap and others are made to resemble clogs.

Reliable structure and versatility

Over the years, the Birkenstock signature footbed has remained essentially the same. The insole is designed to provide comfort and arch support for each individual foot’s shape. The heel has a deep cup, and the part that meets your toes has a raised bar to help blood circulation. The sandal’s versatility can take you from home to work and out to the nightlife.

It’s no wonder that Birkenstocks have also been spotted on the feet of Kendall Jenner and Gigi Hadid. With each of these women’s unique contributions to fashion, they’ll settle for nothing less than the most comfortable sandals to pair with their best off-duty style.

Sneakers designed for influencers

You’ve probably seen the latest celebrity fitness influencers working out while wearing discount sneakers. Whether they’re lifting weights or doing crunches, images and videos always show influencers with interesting footwear choices.

Rihanna still dominates the social media feeds with her signature Fenty Puma shoes. These sneakers have an extraordinary design and are constructed so they can be worn for exercising, working or partying. From creepers to trainers, however, Gigi often wins the most online likes for having the best off-duty looks.

Arch support and comfort

Sneakers with strong arch support help make a difference in cushioning you from pain during a workout. Gel or foam insoles that comfortably conform to your unique foot shape could easily influence your choice of sneakers.

Even the most seasoned models take time to practice self-care. Emily Ratajkowski’s off-duty style includes comfortable trainers that turn heads while she walks her dog.

How to be an influencer

If you’re starting your own adventure as an influencer, your sneakers could help you build a following. A variety of photo styles and exercise routines can attract an audience. Getting viewers hooked on your changing fashion can bring them back for more.

Spicing up your videos with colorful shoes your viewers will notice could make you stand out. Coordinating your sneaker choices with particular muscle groups can categorize your posts and build search results.

Easy to find

When you look for ladies shoes online, you’ll find it easy to come across footwear to match what the celebrities and influencers are wearing. You’ll also discover that you don’t need a celebrity budget to get what you want.