Man’s vanity links to gold. Early man discovered gold in its natural state and that it had unique properties unmatched by any other metal. Today that intrigue and value still exist, and that is why one should buy gold bullion or invest in gold.

Gold is chemically and physically indestructible. Gold does not disintegrate with acids, nor can it be broken or shattered into pieces. Gold is malleable and can be beaten flat into a foil. Gold can stretch into thin wire.

Early people in Mesopotamia discovered that natural gold could fashion adornments by beating it into fine sheets or thin filaments. These people made gold amulets, headdresses, collars, chains, and statues. Long before humans had any semblance of social order, they idolised and adored gold as status and wealth. The Mesopotamians’ skill and knowledge spread throughout the Mediterranean regions of  Iraq, Syria, Turkey, Greece, and Italy. Men, women, and children all wore jewellery regardless of class or race.

About 300 CE, Romans developed a gold coin known as aureus. Gold contributed to the economy of ancient Rome, and it became one of the most powerful empires in the world. The Romans’ love for gold inspired and influenced others, who followed suit and gave the modern world a new perspective of the precious metal.

Undoubtedly gold’s value is sustainable; it is a powerful and stable commodity whether you buy gold bullion or are investing in gold in general. Gold bullion can be used as a form of saving. It is physical gold in the form of bars or gold coins that are limited in number   and worth investing in.  Gold jewellery, gold bars, gold coins, gold security, or gold investments are always in high demand.

On the stock market, gold seems to act in a different way to other investments. Gold’s value often stays strong when other stock market investments decline in overall value. This fact benefits anyone seeking portfolio diversification. Gold is a favourable hedge against inflation, and it maintains that value against other currencies. So, it makes sense to buy gold bullion or invest in gold-mining company shares. Gold-mining stocks tend to give more leverage than gold bullion.

The lure and value of gold is essentially a human construct. We all agree that gold has unique properties and qualities and is therefore valuable. Valuable commodities are generally rare commodities, and the more difficult these are to find, the higher their demand and value. Throughout history and still today, gold represents money. We know that we can rely on gold when other forms of currency fail. Gold always insures against tough times.

Gold should be in any diversified investment portfolio because it maintains its value, and it serves as a hedge against inflation and a buffer against the erosion of major currencies. In times of crisis and upheaval, gold prices tend to rise. In times of stability and calm, gold prices tend to be volatile. That is why gold is an investment well worth considering.