When you are writing a post, it is not just about providing quality content. If you are serious about SEO then you need to understand the significance of tags. Sometimes people assume that all that you need is a great title and well written content. Well, you are wrong here. The way people do business online has gone through sea change over the years. New job titles are being created as we speak thanks to the world of internet. The things people used to do as a hobby have become a full time profession for them. And that is exactly why online marketing is really competitive. More people are working online. More people are shopping online. That is why you need to ensure that your website is in the best shape to derive best results. Your website must be optimized for the search engines. Tags will help you with the same as long as you know how to use them in the proper manner. It is really important to use the right tags if you wish to derive some results.
Understanding tags
- Back in the day, only few was aware of the existence of tags. Only few knew how to utilize tags in the optimal manner.
- More and more people are finding about tags these days.
- You will come across tags section everywhere. You can add tags while posting a new content. You will be able to tag people when you post stuff online.
- Many people ignore tag which isn’t recommended at all.
- You need to use the tags to help improve SEO efforts. You need to realize that tags can be compared to keywords. You are actually going to tell the search engines what keywords you are targeting on the page.
Relevance of tags
Next up, we are going to see if tags are still relevant or not. When you choose a particular tag for the post, you need to ask this question – how relevant is this tag? The key is to opt only for the relevant tags just like you focus on the relevant keywords. Tags should be able to describe what you have written in few words. The tags should be relevant to the content. Many have this tendency to use totally unrelated or hardly used keywords as tags in order to get traffic for these keywords as well. This is not a good practice as well as they will be quick to penalize you. Tags which has little relevance is not useful neither the visitors nor the search engines. You cannot fool people for a long time. You should be careful about this.
Keyword as tag
As far as choosing tags are concerned, you mostly go for the keywords, which is the right thing to do. However, you can be really creative with tags. You can go for lengthy phrases as tags if you wish to. But if people are not searching for that term then it will not be much useful at all. We recommend not using descriptive words at all as they do little help.