The crowdfunding landscape in India is dominated without a doubt by medical crowdfunding initiatives. This is a pattern most people can predict with a little knowhow about the healthcare scenario in India. There aren’t enough government run or supported hospitals or clinics to serve the country’s population of over a billion. Few Indians have health insurance coverage to pay for sudden large illnesses, including costs of hospitalization, undergoing surgery or invasive procedures, and postoperative and palliative care. Therefore, growing numbers of Indian residents are turning to medical crowdfunding to meet these costs and retain their savings at the same time.

It also happens that many families of sick children and teenagers begin crowdfunding India efforts to raise funds for their treatment. Although a person of any age can legally run a crowdfunding campaign, research shows that most minor patients’ fundraisers are started, managed, and generally taken care of by their parents or by a member of the extended family, or by a senior sibling. It’s a natural thing because a sick young person would understandably not have the physical and emotional strength to run their own crowdfunding campaign. But if you are going to run a crowdfunding endeavor for your child or underage relative, here are some things you need to keep in mind for your best chances of crowdfunding success.

Studies have demonstrated that donors tend to be generous in the gifts they make to crowdfunding India campaigns that are raising funds for children between the ages of three and ten, and more so if the child is a girl. That doesn’t mean your baby boy’s campaign will not draw any big donations! The first thing that can help you attract large sums in contributions is to tell your story well. Help potential donors understand your difficulties by being transparent, direct, and detailed. Then add pictures, and if possible, a video about your child’s condition and your precise financial needs.

As soon as your crowdfunding India campaign is approved on a medical crowdfunding site like Impact Guru, begin sharing links to the campaign on social media. Send your fundraiser page link to your friends on Facebook, Instagram, Twitter, LinkedIn, and most importantly, WhatsApp. Turn to your email contacts and mail them all the fundraiser link with a simple call to action; consider also including your child’s photo. Pick up the phone and ask old friends and acquaintances to make a gift if they can. This is the time tested recipe of crowdfunding success.

It is important to remember that crowdfunding for a minor is no different from crowdfunding for yourself. As long as you can communicate your child’s urgent needs in a timely way, there will always be help given to make sure your child has the best chance at a new, healthy life.