user-behavior

China browse the web through smartphones

The western world has been the first mover on developing technology in the last century and has therefore harvested a lot of the economic growth. East Asia, especially Japan and South Korea, have been early adopters of the western world’s innovations and also outpaced the western world’s production methods.

Even though East Asia has outpaced the western world’s production methods, they have been producing technology for the markets of America and Europe. One of the best examples is computers, smartphones and tablets.

The interesting phenomenon that will be discussed in this blog is that the western countries has a linear technology adoption, because the growth has been following the development of technology. There has been a linear consumption starting with:
Computer > Cellphone > Laptop > Smartphone > Tablet > Wearable

In China, where the economic growth has been accelerating through the last 10 – 20 years, the tendencies right now are that the consumer’s adoption won’t follow the same pattern. It’s important to notice that some of the products are substituting each other. For example, it isn’t necessary to buy both a computer and a laptop or a cellphone and a smartphone.

china

 

When this is noticed it would be expectable that the consumption pattern would look roughly like this:

Labtop > Smartphone > Tablet

The reason why wearables isn’t mentioned is because they aren’t regarded as “must-have” products. The actual pattern is though that the Chinese only buys a smartphone.

 

Technology leaps

The economic growth has caused an increase in the Chinese annual disposable income from $280 in 1980 to $3000 in 2010, which is a factor 10 increase. It isn’t comparable with European or American standards. China doesn’t have an actual middle class, but the thumb rule is when a third of a Chinese household’s income is discretionary spending, the household is considered middle class.

In 2009 902 million Chinese were living for under $5 dollars a day. 902 million Chinese constituted at that time 67% of the Chinese population which total ran up on 1,350 million people.

 

leap

 

This is one of the reasons why the Chinese don’t follow the same consumption patterns as the western world, because the total population constitutes more than a billion people so the spending power of the middle class is only increasing slowly, so they can afford a laptop, a smartphone and a tablet.

They invest in smartphones instead of the other devices, because the smartphone is the device, that covers most of their needs and is most handy. Today it’s possible to write e-mails, watch youtube and conduct payments on the phone, which has made it a multitool compared to labtops and tablets, which are more specialized.

The demand has increased so much that the Chinese are buying more smartphones than the Americans, that traditionally has been the biggest market.

kina-mobiler

This happened already in 2013 and it must be assumed that this tendency will continue as long as the economic growth continues and that the Chinese population is 5 – 6 times larger than the American.

 

Paradigm shift

It has been obvious for many years that the Chinese and Indian marked will become drivers for economic growth in the future, but the fact that the Asian countries aren’t producing goods primarily for the western world’s markets anymore constitutes a paradigm shift, because the Asian manufacturer aren’t dependent on the western marked anymore.

This tendency is also illustrated in the case with the Chinese consumption of smartphones because the most sold smartphones in China isn’t smartphones that is known among westerners.

Brands as Huawei, Xiaomi and Coolpad are dominating the Chinese marked, because they produce cheap quality smartphones, which the Chinese can afford to buy. Huawei, Xiaomi and Coolpad are all Chinese brands who focus their activity on their home marked, because it’s the biggest marked in the world.

These tendencies are seen in almost all industries that the Chinese market is dominated by Chinese companies, because they know the demand of their home marked and has easier access than their foreign competitors.

Traditionally there are two strategies of competition. The low-cost strategy, where the company’s focus is to create a cheap product, which has an appeal to a broad marked. The differentiation strategy, where the company’s focus is to create a highly specialized and unique product, where they can take a premium price.

The western markets are dominated by the differentiation strategy and therefore the companies are slowly to move into markets, where they are forced to change their strategy to a low-cost. The Chinese competitors are taking advantage of this.

 

User Behavior

The fact that most Chinese invest their money in a smartphone have several consequences. First, Chinese people brows more from a mobile than a traditional browser. Second, this user behavior forces the companies to think “mobile first”, when they develop and maintain their services.

Many Chinese websites are therefore better developed for the mobile platform, which also is a tendency that is repeated in the developing countries.

 

user-behavior

 

In Kenya they have been really innovative with this trend. M-Pesa is a mobile phone-based money transfer, financing and microfinancing service, which were launched in 2007. M stands for mobile and pesa is Swahili for money.

This service enables the user to deposit money into an account stored on their cellphone. PIN-secured SMS text messages is anchor point of the interaction between the users. Every transaction costs a small fee.

The scarcity of the developing countries, forces them to be innovative and creative with their services to target a broad market, which can be a possible challenge for the supertanker companies in the west in the future. M-pesa started in Kenya and Tanzania, but has expanded to South Africa, Afghanistan, India and Eastern Europe.

The Chinese case with smartphone consumption and use can therefore function as a case for some worldwide tendencies in the developing countries, it raises some challenges for the company of the west and can maybe also predict how the catch-up in the developing countries will look like.

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Tips for improving your browsing and speed

The Internet has evolved a lot since it’s beginning in 1995. It has increasingly become more and more dynamic and interactive.

From a user’s perspective it has especially been the possibilities of chatting, sharing and engaging with various kind of content that has made the Internet more interactive and dynamic.

Even though we all celebrate this development, it has also made the Internet more complex and harder to navigate. Back in the 90’s a browser were only a gateway for entering the Internet and all the information stored there, but today a browser is a platform with a lot of hidden functionality that isn’t immediate visible.

Today a browser can host apps, games and add-ons. This blog post will provide you with some tips for useful extensions that possible can improve your browsing experience.

If these opportunities are new for you, then just follow the link and explore the opportunities Google Chrome gives you.

AdBlock plugin

One of the most annoying phenomenons on the Internet is ads and commercials. Ads are everywhere on the Internet and for people, who is already using AdBlock it’s unbelievable that others can use the Internet without it.

Ads

AdBlock is a add-on, which will block all ads automatically after it’s installed. With other words this is the plug-in that makes browsing swift and gentle without you even thinking about it. As a user it’s possible to disable and enable AdBlock, if there is a particular side, where the ads is a “must-see.”

AdBlocks own research shows that your loading time is 8 times faster with AdBlock than without it. It’s also easing the disk-, CPU-, and memory consumption with a factor 6.

The only issue with AdBlock at the moment is that the use of it has become so widespread, that some WebPages are asking you to disable AdBlock, because ads is essential to their business plans.

Without doubt – install it.

Internet speed continues to increase, and so does the complexity of ads. See this graph from the Danish site Netkablet:

internet-speed

Honey

Even though there has been a lot of skepticism towards online shopping most of us can agree on today that: “Online shopping is here and it’s here to stay!” One of the advantages with online shopping is that you can traverse the Internet for the cheapest price.

Honey is a neat little add-on for online shoppers. Honey will automatically search the Internet for coupons codes that provides you with a discount for the Webpage you are shopping on.

So if you are living on budget and still has a craving for shopping, this is an extension pack that improves your value for money, when you buy stuff online.

 

The Pin It Button

Pinterest has become a huge success as one of the creative epicenters on the Internet. The users create their own portfolios of aesthetic that inspires them and make them dream. To be an active part of the social media it’s necessary to pin stuff.

Most of the pinning happens on Pinterests own platform, but sometimes, when users are exploring the World Wide Web they stumble upon something that needs to be a part of their collection of pins.

This is where the Pin It button becomes a valuable tool, because with this add-on you will just have to push the Pin It icon in your top right area of your browser. Before the Pin It button it was necessary to take a screen image and compose some text to pin content, which weren’t available on Pinterest.

 

Feedly

As the Internet has been growing, as has the amount of content, which is available on the Internet. We create a lot of filter bubbles around us, when we are surfing the Web. Some are intentional others aren’t.

Filter bubbles are usually a negative term, because it limits the information that gets to the user, but honestly it’s also really nice not to be searching for a needle in a haystack every time you are trying to retrieve information.

haystack

Feedly is an intentional filter bubble, because unlike AdBlock and Honey, you have to manually personalize it for which content you are interested in. So after installation it’s necessary to invest time in personalizing what news you are interested in.

Feedly is especially a nice tool if you have a really narrow interest, where you want all available information. When you have personalized Feedly, it will bring you all the information from various WebPages in the same view.

 

History Eraser

Another World Wide Web issue is all the data we are leaving in our wake. Data like typed URLs, cache, cookies and browsing and download history. For those whom are acclimatized to the Internet it’s common knowledge that you can erase your history.

History Eraser offers a fast shortcut in the top right corner of your browser and reduces the normally 3 – 5 clicks to 1 click. It’s a good idea to clear your history once in awhile, just for the sake of yours device performance speed.

Another good reason for erasing your history could be if you are planning a nice surprise for your special one, and don’t want to leave any traces behind they could stumble upon accidentally.

 

Don’t squeeze the lemon too much

The browsers have become some amazing multi tools with their apps and add-ons, but as a user you still have to be aware that you don’t install to many apps and plug-ins, because it will slow your browser.

Another issue add-ons can cause is that your computer stops responding or you are exposed for unwanted content. If this is your experience, the best advice is to disable all your add-ons and trying to identify which add-in is causing the issue by installing one add-on at the time.

So instead of installing all the abovementioned add-ons choose carefully those who fit your needs – except for AdBlock, which is a must-install.

sideways-murphy-bed

The comeback of the Murphy bed

The last couple of years the Murphy bed has made a comeback. If you don’t know what a Murphy bed is, it’s a bed that you can fold up against the wall to hide it away during the daytime.

Especially in these days of financial crisis, a lot of people find themselves struggling to stay in their houses, and some may have to move in to smaller spaces eventually. Here a Murphy bed can certainly be a smart solution!
folded-down-wall-bed

Click here to visit Murphy Bed HQ if you want to know more about these beds.

The story about the wall bed system

William Murphy initially invented it and he was the very first one to build the system. His bed would fold up against the wall and hide inside the closet. The reason he built this bed was to impress a young woman whom he wanted to marry and it worked. The young couple got married a few years later.

William Murphy later patented the system and he built the first Murphy bed Company in the US.

The system became a great success and he sold lots of units all over America. But later this trend faded and he didn’t have as much success anymore, but during the crisis in the 30s and also the current crisis in America the Murphy beds really have sold a lot of units all over the place.

Murphy bed with Dining table / Office desk /Kitchen table

The comeback..

Today you can find the Murphy beds in most furniture stores across America. If you walk into the furniture store and ask for a Murphy bed system you would probably get a lot of different models to choose from.

The variety of different bed systems has also increased a lot. Today you can find beds that will fill it up against the wall like the traditional Murphy bed, and you can also find a lot of other creative solutions like a bed that will flip up and twist around to review shelving units. Other types will include a desk, a sofa or other creative solutions.

New models and new ideas

A lot of new companies have emerged all over the US and Europe with different systems and solutions to hide away the bed during daytime. When you search online today, you get 100k+ results with intelligent ideas and ways to save space in your tiny house or small apartment.

New beds include models with tables in front, couches below, shelving units etc. Here are some of the more creative Murphy beds on the market today:

murphy_bed_wall_bed_with_desk_B15B

This model has a desk in front, and when the bed is folded up, you can use the desk for homework, work or just for decorations, and nobody will guess what you hide inside that closet.

Sideways mounted bed

sideways-murphy-bed

For the kids room a sideways mounted bed (horizontal Murphy bed) is a good solution. It’s easier for the kids to flip it up, and when they are small they will love not having to make the bed everyday. Nobody can see it anyway :)